In the modern business world, trademark play a crucial role for companies, especially in distinguishing their products or services in a highly competitive market.
In Indonesia, a trademark is not only a visual identity or trade name but also one of the most valuable intellectual assets. Proper protection and management of a trademark have a direct impact on the economic growth of a country, including Indonesia.
This article explores how trademark contribute to Indonesia’s economic development, both from the perspective of business players and the country.
1. Trademark as a Driver of Competitiveness
trademark are the key to enhancing the competitiveness of a company’s products or services, including those offered by micro, small, and medium enterprises (MSMEs). In Indonesia, MSMEs contribute around 60% of the gross domestic product (GDP) and employ the majority of the workforce.
However, to compete in an increasingly competitive market, both domestically and internationally, business players must build strong and recognized trademark.
Well-known trademark with a good reputation help companies create stronger relationships with consumers. Satisfied consumers are more likely to remain loyal to a particular trademark, thereby increasing the company’s market share. In the long run, this strengthens the company’s market position and drives economic growth through increased sales, production, and job creation.
2. Trademark as Corporate Assets
In the era of globalization, trademark have evolved into valuable assets that can be bought, sold, licensed, or used as collateral to obtain funding. In this context, trademark are not only marketing tools but also a source of additional revenue for companies.
In Indonesia, companies with well-known or premium trademark can collaborate with local and international partners. For instance, trademark licensing allows companies to receive royalties without needing to manage operations directly. Additionally, companies with strong trademark are more attractive to investors, which in turn can boost the company’s market capitalization.
A real example can be seen in multinational companies that enter Indonesia through franchising. They use their globally recognized trademark to enter the local market, partnering with Indonesian entrepreneurs and expanding their market reach. This contributes to economic growth by increasing investment and creating new job opportunities.
3. Trademark Contributions to Exports and Global Economy
Trademark are not only important in the domestic market but also play a major role in the global expansion of Indonesian companies. Several Indonesia trademark https://patendo.co.id/ such as Indomie, Sasa, and Kapal Api, have successfully penetrated international markets and gained recognition in many countries.
With strong trademark, Indonesian products have a greater chance of being accepted in global markets. This contributes to increased exports, which is one of the country’s sources of foreign exchange.
In a macroeconomic context, rising exports increase foreign exchange inflows to Indonesia, which ultimately helps stabilize the rupiah exchange rate, improves the trade balance, and boosts overall economic growth.
4. The Role of trademark Protection in the Economy
Legally protected trademark provide security for business players. Registering a trademark with the Directorate General of Intellectual Property (DGIP) under the Ministry of Law and Human Rights grants exclusive rights to trademark owners to use and protect their trademark from piracy or misuse by others.
trademark protection in Indonesia also plays a role in creating a healthy and competitive business environment. Without legal protection, companies may face costly and damaging legal disputes, which can hinder their business growth.
With trademark protection in place, business owners are more protected and can focus on growing their businesses without worrying about losing their identity or reputation that they have built.
5. Government Support in trademark Development
The Indonesian government has made various efforts to encourage business players, especially MSMEs, to register their trademark. One of the programs implemented includes providing guidance and raising awareness about the importance of trademark registration, as well as offering more affordable financing schemes.
This government support is crucial in encouraging more business players to understand the importance of trademark as assets that can support their business growth. As more MSMEs register their trademark, Indonesia can strengthen its competitiveness in global markets and ensure that local products have a strong and recognized identity worldwide.
Trademark play an important role in driving economic growth in Indonesia. From the perspective of business players, trademark help enhance competitiveness, create consumer loyalty, and provide sustainable added value to businesses. Meanwhile, for the country, strong trademark contribute to increased exports, foreign exchange inflows, and overall economic stability.
Therefore, it is essential for business players in Indonesia, both large and small, to realize the vital importance of trademark protection for the nation’s economic development. With protected and globally recognized trademark, Indonesia has great potential to continue growing and competing on the global economic stage.
